Stop letting dispatch
A driver runs late and three customers are calling for ETAs. Your dispatcher has one phone and too many tabs. Applure builds the systems that catch the schedule change the moment it happens, reassign the load, and push ETAs to customers before they call.
A 2024 FarEye last-mile delivery survey found that 50% of consumers did not receive ETA notifications on most of their orders over the past year. Customers now expect real-time tracking and proactive updates as the baseline. Operators that miss this lose repeat business to those that don't.
What operators tell us about their Tuesday
“One driver running late, and my whole day unravels.”
A driver is 45 minutes behind on the first stop. Next load needs to shift. Three customers are calling for ETAs. Your dispatcher has one phone and twelve tabs.
“Customers are calling to ask where we are, every hour.”
Dispatch is chasing updates. Drivers are too busy to report. Customers are emailing, texting, calling, and your team is translating between them.
“Wrong BOL specs cost us accessorials and reweighs.”
Customer-provided weights and dimensions come in wrong. Addresses misclassified as residential. Every mismatch adds carrier charges you can't pass through.
What changes after Applure ships it
- Automatic customer ETA updates, no dispatcher in the middle
- Load reassignment when something slips, in seconds
- BOL + spec validation before dispatch sees the load
- Monthly report: accessorials avoided, customer-call volume reduced, admin hours saved