Customers expect answers in hours, not days. Returns pile up. Inventory reports contradict what's on the shelf. Applure builds the AI systems that answer customers faster, triage returns automatically, and keep your team focused on selling, not sorting.
NRF and Happy Returns project $849.9 billion in US retail returns in 2025, with a 15.8% return rate (online returns hit 19.3%). 71% of consumers say they won't shop with a retailer again after a bad return experience, up from 67% in 2024. Processing each return still costs 20-65% of the item's original value.
“Customer support inbox is days behind.”
Returns, exchange questions, size fits, shipping delays. Your team is drowning. Response times have stretched from hours to days. Reviews are starting to notice.
“Returns processing is eating a full-time role.”
Every return needs a triage decision, condition check, refund or restock. Manual-first workflow doesn't scale. Backlog grows faster than staff can clear it.
“Inventory counts don't match what customers see.”
Shopify says in stock. Warehouse says backorder. Customer orders, waits, gets the cancel email. Trust leaks faster than you can rebuild it.